Blog

Are you looking to find new ways to talk about your charity? In this blog, I share top tips on how to to create fresh and engaging content for your audiences.  Imagine you’re a journalist writing for a local newspaper. You have your specialisms and favourite topics but generally, you can write about whatever you … Continue reading How to find new angles to talk about your charity’s work →

Here are some common reasons why people find it difficult to write a regular blog – and some solutions to overcome these barriers. At charities, we have to be mindful that the time we spend (writing blogs or otherwise) is paid for by donations from our supporters. It’s absolutely right we should be spending it … Continue reading Why writing a blog is such a slog →

In this blog, we’ll look at ways to make sure your content works for people in a hurry, and how to write easy-to-navigate and digestible copy.  First thing: please could you count 15 seconds? (humour me – I’ll wait).  Done it? Ok. You’ve stayed on this page for longer than most people.  According to this … Continue reading How to write for skim-readers →

In this blog post, we’ll look at how to organise and craft your writing in such a way that your audience can’t help but read to the end.  Have you ever started reading something, and realised you can’t stop? When you can’t put down a book, or can’t stop scrolling an article on your phone? … Continue reading How to make your writing flow →

In this blog, I explore why it’s important that charities share information about their budget when outsourcing work to freelancers or agencies.  Budgets are a touchy subject in the charity world. The money available is often donated by the public, so it’s absolutely right that it is used carefully.  But there is rarely a moment … Continue reading Why charities should show their budget →

In this blog, I gather tips from across the charity sector on how to make a compelling case for more investment.  Everyone who works for a charity has been in a situation where they could do with more budget. You see the potential of something new. A new way of working, a new programme, a … Continue reading More budget, please – making the case for investment →

In this blog post, we look at why misinformation still spreads even after it’s been debunked. And how charities can make their myth-busting as effective as possible.  Why is misinformation so prevalent in health? Health is one of the most personal and emotive subjects in any of our lives. No one wants to get ill, … Continue reading How can charities debunk myths effectively? →

In this blog, I share my process for editing my own work, which could help you hone your writing, save you and your charity colleagues time, and make you a better writer in the process.  It can be hard to step away from your own writing, particularly if you’ve spent a lot of time on … Continue reading Self-editing – how to edit your own writing →

Find out how three medical charities collaborate with people with health conditions to shape their comms – everything from their day-to-day content to strategy work.  Medical charities exist for the benefit of people with various diseases and health conditions. There’s always been a strong reason therefore to make sure that these people are involved in … Continue reading How people with lived experience can shape a charity’s comms →

Here are my recommendations for five great books which will improve your science writing, making your work clear and engaging for your charity’s audiences.  I’m sometimes asked by people who write about science in medical research charities for recommendations of books to help improve their craft. So here’s a few great books on science writing … Continue reading 5 great books on science writing →