Freelance science writer for charities
In this blog, we’ll look at some popular science YouTube channels and what makes them great. I’ll share a few thoughts on how organisations like charities might use YouTube effectively as a channel in its own right. Behind Google, YouTube is the second biggest search engine website in the world and has two billion monthly … Continue reading Science YouTube Channels
In this blog post, we’ll be looking at ‘sign-off’ – getting approval for a piece of work from people inside and outside the charity. We’ll look at ways to make the sign-off less painful while keeping the benefits the process brings. If you ask any comms person in a charity with more than a few … Continue reading How to cut down sign-off
In this blog post, I reflect on the last year. And what I think as charity communications we all need to do in 2021 (myself included). This is slightly different from my ‘normal’ blog posts, in that I’m not really providing any of my usual tips or inspiration from the charity sector. But there’s been … Continue reading Looking forward to 2021
In this blog, we’ll look at some basic storytelling techniques, and how medical research charities can apply them when talking about the scientists they fund. As humans, we are hard-wired to absorb information through stories. Present a series of unconnected facts, and people might forget. Yet, bring them together into a narrative, and they become … Continue reading Finding the story in the science
Medical research charities often rely upon scientists to explain their own work in a lay-friendly language their supporters understand. In this blog post, I’ve gathered exercises, tools, and tips that charities can use to help researchers communicate their work. The researchers your charity funds often have opportunities to explain their work to your charity’s supporters … Continue reading Science communication – exercises, tools, and tips for researchers