In this blog post, I reflect on the last year. And what I think as charity communications we all need to do in 2021 (myself included). This is slightly different from my ‘normal’ blog posts, in that I’m not really providing any of my usual tips or inspiration from the charity sector. But there’s been … Continue reading Looking forward to 2021
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Finding the story in the science
In this blog, we’ll look at some basic storytelling techniques, and how medical research charities can apply them when talking about the scientists they fund. As humans, we are hard-wired to absorb information through stories. Present a series of unconnected facts, and people might forget. Yet, bring them together into a narrative, and they become … Continue reading Finding the story in the science
Science communication – exercises, tools, and tips for researchers
Medical research charities often rely upon scientists to explain their own work in a lay-friendly language their supporters understand. In this blog post, I’ve gathered exercises, tools, and tips that charities can use to help researchers communicate their work. The researchers your charity funds often have opportunities to explain their work to your charity’s supporters … Continue reading Science communication – exercises, tools, and tips for researchers
Top questions and tips for interviewing scientists
Got an interview with one of your charity’s researchers coming up? In this blog, I share some ideas for questions you can ask and how you make the most of your conversation when you're interviewing scientists. Putting together a good set of questions for an interview depends on knowing exactly what you want to get … Continue reading Top questions and tips for interviewing scientists
‘Claiming ownership’ of medical advances (and keeping everyone happy)
Medical research charities want to say: ‘we made this medical advance possible’. But the researchers who did the work may feel uneasy about making such a claim. In this blog, we’ll look at ways to resolve this conflict. I’m incredibly grateful for the contributions of two experts in public engagement and science communication, who know … Continue reading ‘Claiming ownership’ of medical advances (and keeping everyone happy)