Picture the scene – you’ve got ‘write a blog post’ on your to-do list, and you’re staring at a blank page with a deadline looming. Everyone who has written a blog will know the feeling of dread this brings. In this article, I’ll share some places to find inspiration for posts, if you’re struggling to … Continue reading Where charities can find great blog posts ideas
Blogs are a common feature on the websites of many charities, including medical charities. They’re a fantastic tool for sharing news, stories and information, directly with your audiences. But blogs can be a lot of work to maintain. Coming up with ideas of things to blog about is one thing – getting people to read … Continue reading Why should your charity have a blog?
The research projects your charity funds will come to an end one day. And hopefully, they’ll make discoveries which will one day make a big impact on people’s health. But it’s worth considering how the information you have about these projects on your website is to be used, and what happens when the project ends. … Continue reading What to do with completed research project webpages
In this blog, I’ve collected examples of how medical research charities have used video to promote their research on social media. Why video? There’s plenty of reasons why videos are good for social media. The public love video and that means so do marketers. Social media posts with video get more engagement and shares than … Continue reading How other charities do … social media videos to promote research
Charities always need to show the impact of their work – primarily to show supporters how their donations make a difference. One way that some charities choose to do this is through a formal impact report. Formal impact reports are often designed to coincide with major milestones or anniversaries, or to launch new initiatives and … Continue reading How other charities do… impact reports
Conferences are where some of the most exciting, cutting-edge research gets presented - often for the very first time. As medical research charities, we have an opportunity to share these advances with our audiences, to tell them how research is making a difference in people’s lives. But with so much to talk about in a … Continue reading Conference content: time to change our mindset?
Why does your charity fund research? It might seem like an easy question. But looking at a lot of medical research charities, I don’t see many good answers. In this blog, we’ll look at why this question is worth thinking about, and how other charities have tried to answer it. Why should we start with … Continue reading Why does your charity fund research?
Writing about research for a lay audience is not just about replacing long words with short ones. It’s as much about what you decide to tell them, and how your explanation flows. For a medical research charity, this is absolutely critical. Many of your supporters will not be experts in research, but they do want … Continue reading How to write a lay summary
Being asked to comment on a new piece of research by a journalist is a great opportunity to put forward the charity’s views on a topic, and put patients (or your charity’s beneficiaries) back into the story. But faced with a tight deadline, and possibly an unfamiliar topic, it can be difficult to get right. … Continue reading How to write a quote for a research news story
Want to make your research easier for your supporters to discover, understand, and support? Time to think about how you organise your research projects. Here I share some great examples of how other medical research charities have done this to great effect.