Charities always need to show the impact of their work – primarily to show supporters how their donations make a difference. One way that some charities choose to do this is through a formal impact report. Formal impact reports are often designed to coincide with major milestones or anniversaries, or to launch new initiatives and … Continue reading How other charities do… impact reports
Conferences are where some of the most exciting, cutting-edge research gets presented - often for the very first time. As medical research charities, we have an opportunity to share these advances with our audiences, to tell them how research is making a difference in people’s lives. But with so much to talk about in a … Continue reading Conference content: time to change our mindset?
Why does your charity fund research? It might seem like an easy question. But looking at a lot of medical research charities, I don’t see many good answers. In this blog, we’ll look at why this question is worth thinking about, and how other charities have tried to answer it. Why should we start with … Continue reading Why does your charity fund research?
Writing about research for a lay audience is not just about replacing long words with short ones. It’s as much about what you decide to tell them, and how your explanation flows. For a medical research charity, this is absolutely critical. Many of your supporters will not be experts in research, but they do want … Continue reading How to write a lay summary
Being asked to comment on a new piece of research by a journalist is a great opportunity to put forward the charity’s views on a topic, and put patients (or your charity’s beneficiaries) back into the story. But faced with a tight deadline, and possibly an unfamiliar topic, it can be difficult to get right. … Continue reading How to write a quote for a research news story
Want to make your research easier for your supporters to discover, understand, and support? Time to think about how you organise your research projects. Here I share some great examples of how other medical research charities have done this to great effect.
Ever needed a decent image to go on your website, but didn't have anything to hand? Stock photography might be an option for you. Here's my top recommendations for places to find stock photos related to medicine and medical research.
Health awarness days are a big event in every medical charity's social media calendar. Here's a few examples of great content from some of the top medical research charities.
The research pages on your charity’s website are a place for your work to shine. I've gathered ideas from some of the top medical research charities, which will help your visitors find what they're looking for, and leave feeling inspired and excited about the research you fund.
The period around Christmas and New Year’s Eve is a time for reflection on the past year. It's a great opportunity to share your charity's achievements with your supporters. Here's a few ideas for how other charities have shouted celebrated the end of the year in style.