Got an interview with one of your charity’s researchers coming up? In this blog, I share some ideas for questions you can ask and how you make the most of your conversation when you're interviewing scientists. Putting together a good set of questions for an interview depends on knowing exactly what you want to get … Continue reading Top questions and tips for interviewing scientists
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‘Claiming ownership’ of medical advances (and keeping everyone happy)
Medical research charities want to say: ‘we made this medical advance possible’. But the researchers who did the work may feel uneasy about making such a claim. In this blog, we’ll look at ways to resolve this conflict. I’m incredibly grateful for the contributions of two experts in public engagement and science communication, who know … Continue reading ‘Claiming ownership’ of medical advances (and keeping everyone happy)
How to maximise the impact of your work
In this blog post, we’ll look at a few different ways that research communication professionals like you can squeeze every drop of value out of all your projects. There’ll be many demands on your time working for a charity. You could be helping your colleagues with corporate fundraising one minute, then responding to a supporter’s … Continue reading How to maximise the impact of your work
How to find the right language
In this blog, we’ll look at a few ways you can make sure that you tailor the language in your writing for your audience – whether that’s your charity’s supporters, patients, or the public. When thinking about communicating medical research with lay audiences, there are few different things you need to consider. Getting the structure … Continue reading How to find the right language
How to talk about the impact of basic research
In this blog, I’m sharing tips on how to talk about the difference that early-stage research makes, without over-hyping. People donate money to charities because they want to make a difference. And when charities show the impact that the research has made, they ‘give the people what they want’. Medical research charities want to show … Continue reading How to talk about the impact of basic research