Your charity has a blog with a particular audience in mind. You write articles which you think will interest them, in a style and format you think they’ll love. But it’s not enough. You can’t expect people to read your blog as soon as you hit ‘publish’. In this article, we’ll be looking at how … Continue reading How to promote your charity’s blog
Picture the scene – you’ve got ‘write a blog post’ on your to-do list, and you’re staring at a blank page with a deadline looming. Everyone who has written a blog will know the feeling of dread this brings. In this article, I’ll share some places to find inspiration for posts, if you’re struggling to … Continue reading Where charities can find great blog posts ideas
Blogs are a common feature on the websites of many charities, including medical charities. They’re a fantastic tool for sharing news, stories and information, directly with your audiences. But blogs can be a lot of work to maintain. Coming up with ideas of things to blog about is one thing – getting people to read … Continue reading Why should your charity have a blog?
The research projects your charity funds will come to an end one day. And hopefully, they’ll make discoveries which will one day make a big impact on people’s health. But it’s worth considering how the information you have about these projects on your website is to be used, and what happens when the project ends. … Continue reading What to do with completed research project webpages
In this blog, I’ve collected examples of how medical research charities have used video to promote their research on social media. Why video? There’s plenty of reasons why videos are good for social media. The public love video and that means so do marketers. Social media posts with video get more engagement and shares than … Continue reading How other charities do … social media videos to promote research