CharityComms recently ran ‘Storyfest’, an excellent conference about great charity storytelling. This blog reflects on science storytelling. Plus, I share my highlights and top tips for how medical research charities can tell better stories about their work. Science storytelling in charities During CharityComms Storyfest (as with other conferences on storytelling I’ve attended), there is a … Continue reading How medical research charities can tell better stories – highlights from CharityComms Storyfest
To be ‘dumbing down’ is to patronise your audience. In this blog, I explain why this is so and share a few tips for how to avoid dumbing down science and using patronising language. Communicating science is a balancing act, where it’s easy to start questioning yourself. Is this too complicated? Does this explain the … Continue reading How to avoid ‘dumbing down’ science
When explaining research to your charity’s supporters, having a diagram to show what’s going on can make all the difference. But if you can’t find the right one, creating your own graphics might not be as difficult as you think. In this blog, I offer a few different options on how to make diagrams for … Continue reading Tools for creating diagrams for science communication
Medical research has always been a challenge to talk about with supporters – it’s complicated, often intangible, and may not benefit anyone for decades to come. But now with many projects paused and labs locked down, thanks to COVID-19, talking about research may seem even more difficult for charities. Even as the lockdown slowly lifts, … Continue reading How to talk about your charity’s research during COVID-19
Your charity has a blog with a particular audience in mind. You write articles which you think will interest them, in a style and format you think they’ll love. But it’s not enough. You can’t expect people to read your blog as soon as you hit ‘publish’. In this article, we’ll be looking at how … Continue reading How to promote your charity’s blog
Picture the scene – you’ve got ‘write a blog post’ on your to-do list, and you’re staring at a blank page with a deadline looming. Everyone who has written a blog will know the feeling of dread this brings. In this article, I’ll share some places to find inspiration for posts, if you’re struggling to … Continue reading Where charities can find great blog posts ideas
Blogs are a common feature on the websites of many charities, including medical charities. They’re a fantastic tool for sharing news, stories and information, directly with your audiences. But blogs can be a lot of work to maintain. Coming up with ideas of things to blog about is one thing – getting people to read … Continue reading Why should your charity have a blog?
The research projects your charity funds will come to an end one day. And hopefully, they’ll make discoveries which will one day make a big impact on people’s health. But it’s worth considering how the information you have about these projects on your website is to be used, and what happens when the project ends. … Continue reading What to do with completed research project webpages
In this blog, I’ve collected examples of how medical research charities have used video to promote their research on social media. Why video? There’s plenty of reasons why videos are good for social media. The public love video and that means so do marketers. Social media posts with video get more engagement and shares than … Continue reading How other charities do … social media videos to promote research
Conferences are where some of the most exciting, cutting-edge research gets presented - often for the very first time. As medical research charities, we have an opportunity to share these advances with our audiences, to tell them how research is making a difference in people’s lives. But with so much to talk about in a … Continue reading Conference content: time to change our mindset?