Writing about research for a lay audience is not just about replacing long words with short ones. It’s as much about what you decide to tell them, and how your explanation flows. For a medical research charity, this is absolutely critical. Many of your supporters will not be experts in research, but they do want … Continue reading How to write a lay summary
Being asked to comment on a new piece of research by a journalist is a great opportunity to put forward the charity’s views on a topic, and put patients (or your charity’s beneficiaries) back into the story. But faced with a tight deadline, and possibly an unfamiliar topic, it can be difficult to get right. … Continue reading How to write a quote for a research news story
Want to make your research easier for your supporters to discover, understand, and support? Time to think about how you organise your research projects. Here I share some great examples of how other medical research charities have done this to great effect.
Ever needed a decent image to go on your website, but didn't have anything to hand? Stock photography might be an option for you. Here's my top recommendations for places to find stock photos related to medicine and medical research.
Health awarness days are a big event in every medical charity's social media calendar. Here's a few examples of great content from some of the top medical research charities.
The research pages on your charity’s website are a place for your work to shine. I've gathered ideas from some of the top medical research charities, which will help your visitors find what they're looking for, and leave feeling inspired and excited about the research you fund.
The period around Christmas and New Year’s Eve is a time for reflection on the past year. It's a great opportunity to share your charity's achievements with your supporters. Here's a few ideas for how other charities have shouted celebrated the end of the year in style.
People are always hungry to hear about the latest breakthroughs in treatment, diagnosis, and care. Scientific and medical conferences are often where these are made public for the very first time. Social media – and Twitter in particular – is a great way to share the very latest developments from conferences with the people who … Continue reading How to live-tweet a science conference
In this blog I share a few examples of how charities have showcased their achievements in a clear and engaging way - and used it to talk about the future as well as the past.
As charities we always like to talk about our successes. But sometimes talking about failures is unavoidable. Here's a few ideas for how to do that and still keep you head held high.