Research summaries and patient information have different functions but they share a common goal; to communicate complex scientific information clearly to people who don’t have a scientific background. Happily, that’s exactly what I do!
I’ll create copy that’s:
- Written in a format proven to make science understandable (for lay summaries, this is often “problem – solution – impact”)
- Written to the word count and tone of voice you specify (including your preferred terminology)
- Accurate and understandable (plus signed-off with your researchers if you’d like)
- Engaging and exciting!
… And you and your team will have more time to focus on other things!
Lay summaries for research projects
Easily-understood information about your research projects is a really valuable resource for your charity. Of course, most projects are interesting in their own right, but there’s more to it than that.
Lay summaries of your research can form a powerful basis for anything from fundraising appeals to donor pitches, and they can also help your non-research colleagues connect with what’s going on in their own organisation.
These summaries take time to write, though, and it can be hard to find the right person to pull together the scientific understanding and the best way of translating that into something accessible and engaging.
If you feel like your research project lay summaries aren’t quite up to scratch (or if you wish you had some!), I can create summaries that get people excited about your charity’s research!
Want to find out about lay summaries? Get in touch. [link to contact]
Research and patient information webpages
Patient information and research are complex topics, and these webpages are often difficult to understand, boring, or not great at getting information across. The last thing you want is for people to leave your webpages feeling confused, disheartened or disinterested.
If you’re struggling with your patient information or research webpages (or don’t have time to work on them), I can write them for you or edit what you already have.
Like what you see? Let’s talk. [link to contact]
Alternatively, if you think you’d benefit from an outside perspective on your pages, you might be interested in…
Research Communications Health Check
If you know your research or patient information pages aren’t in great shape but you’re not sure where to start, I can take a look at them to identify what’s good and what needs improvement, and make recommendations based on my extensive professional experience.
Don’t be put off by thinking this is a deeply-involved, time-consuming or resource-intensive process. It’s not! Instead, it’s a light-touch content audit designed to help you get your research copy into tip-top condition.
Think of this as a second opinion from an outside professional to help you figure out how to get your pages back on track. Your audit will include:
- A short report (2-4 pages) that includes quick ideas of what I think is great and what could be improved.
- Honest feedback from me (I won’t go looking for problems if they’re not there!) and tangible recommendations.
- Quick turnaround – I’ll aim to get the report to you within two weeks, but let me know if you need it sooner and I’ll do my best to help.
- A 30-minute follow-up call to discuss the report and the recommendations.
There’s no onerous preparation involved before the audit. Just tell me the pages you want me to look at (or any other specific elements you want me to focus on).
There’s no pressure or obligation to work with me after the audit to implement the recommendations. If we do decide to work together, I’ll deduct the cost of the health check-up from your project fee.
Book a Research Communications Health Check.[link to contact]