Refreshing research content for a relaunch

Leukaemia UK was formed from a merger of two charities in 2019, and the team knew that they had a lot to say about the research funded by the charity and its legacy organisations.

However, while the team had big ambitions for their research content, they didn’t have the staff or the time to achieve everything they wanted. With an rebrand and a new strategy launch looming, they knew that they needed support to do their research justice for their new website, and make sure their supporters knew the difference they had made.

I was approach by the Leukaemia UK team to update some lay summaries of research projects, as well as highlight the impact of a few key projects. It was an exciting time for the charity, as with the rebrand came a new, bold tone-of-voice which I needed to incorporate into all my writing.

The lay summaries and impact case studies were written based upon reports from the scientists at the end of their grants. Additionally, for each of the impact case studies, I interviewed the person in charge of the work, to get addition insights into the process, and the different the project made (as well as some juicy quotes).

Here are some examples the finished content I wrote:

Of the work we did together, Leukaemia UK’s Director of Impact Dr Dawn Farrar said:

“[Richard] produced high-quality, understandable summaries for our lay audiences that showcased our current research, as well as case studies of impact of previous research.

Richard was accessible, responsive, and quickly interpreted what was required – he was a pleasure to work with.”

Read what else Leukaemia UK had to say about our work together.

It was great working with the Leukaemia UK team, and it was a really exciting project to be a part of. The content I wrote for them will help the charity demonstrate its impact as it starts a new phase of its journey and growth.